World Sake Day is celebrated annually on October 1 to recognize sake and its contributions to Japanese culture, from ceremonies to (obviously) celebrations. The day is also to deepen people’s love for sake and understanding of this beverage. It doesn’t matter if you live in or outside Japan, because the day is for all sake lovers all around the world. World Sake Day marks the beginning of the annual rice harvest, when sake production in Japan begins. So, gather together and enjoy this Japanese drink. Kampai!